a creative branding agency
Branding is a process. One that requires as much care as it does time,
one that craves detail and compassion, one that takes you
from where you are to where you want to be.
I have been doing events for years. This was the best event, by far! I love how professionally it was run. All of us vendors were really given the royal treatment. I want to be a part of every event handled by this company.
Jennifer Espinosa Waldroup, Small Business Owner
Baley Allred is one of Nashville’s brightest gems in the entertainment promotion industry. For creativity, professionalism, and results, you cannot go wrong with Red Griffin.
Cara Daphne Lott, Professional Musician
Having been involved in the production/entertainment industry for the past forty years, I have had the privilege of working with some of the most prestigious names in the industry. Red Griffin Entertainment is at the top of that list. I cannot say enough positive things about this highly professional team. Wonderful people delivering top notch, quality services!
Kari Redmond, Co-founder of Advantage Models and Talent
They did a fantastic job not only implementing our new website but also in providing us with an exemplary marketing vision moving forward!
Andrew A., Borderland Expeditions Founder
Red Griffin has been more than just another good company to work with; they have been an awesome extension of our team! They have helped us to move not only our organization forward, but our entire community forward. Their staff works hard and brings a level of excitement and energy that is paramount when pulling off massive feats. What to me was impossible, they made possible and easy!
Ryan S. Smith, Former Mayor
The team at Red Griffin is so talented. They turn my scribble into a piece of artwork. They produce quality work and are always so patient and friendly. Sometimes I’m not even sure what I want and they help me figure it out!
Connie Cody, New Life Radio Station Manager
We’ve been working with Wyatt for over a year now and he’s become like family to us (as so many of our clients do). While we provide other services such as advertising administration, website development, and SEO, managing his social media has become one of our favorite projects. We love finding new ways to tell his story and share his music. We always take advantage of every minute we have with Wyatt when he’s in town to create new content. We hope every image and video evokes a deeper emotion in his audience that helps them to Know, Like, and Trust him more. Your audience will follow you when they feel the content relates to them and the aesthetic appeals to their preferences. They will purchase from you when you establish trust and a personal connection through credible and reliable posts. Read more about our social media strategy here.
Working on the Vincent Peach project the past year and a half has been a real source of joy for our team. What started as a Video Production and Content Creation collaboration quickly evolved into long-term Social Media Management, Advertising Administration, and overall Growth Initiatives for the brand. We’ve truly been able to unleash our creative spirits while strategizing how to capture a wider audience, effectively convert them into paying customers and establish brand loyal fans. Not only is the jewelry beautiful, but the people behind the company have a heart of gold and we’re so blessed to work alongside them on a daily basis.
Marketing and Branding often get grouped together, but how they differentiate is important to understand and distinguish.
In short, marketing addresses how and branding addresses why. Marketing confirms the need and branding determines the reach. Marketing deals with the audience and branding deals with the design.
One without the other leaves a lot of room for error and very little room for success. Read more to see why!
Color is everywhere. The colors we interact with have various effects on how we feel, perceive, and act. Thus, color is powerful.
How color is used in branding is instrumental in efficacy and reach. It can provoke, instill, suggest, promote, etc.
Color is (nearly) everything.
Read more to learn how color can impact your branding!
We know branding is important because everyone tells us it is. It’s tirelessly discussed in executive meetings across industries. It’s proven through ROI’s. It’s evident in sales. It’s expressed through word of mouth, moving from ear to ear. Do you know why, though?
Our “craft”, our ideas and creations carry weight, not only because it’s our own unique interpretation of it, but because no two people in the world are exactly alike. It’s time to put away the comparison, the perfectionism and self-doubt and feel confident in our craft just because it’s our version of it.