It is of utmost importance to us that your brand colors, mood, and voice align with your overall message and mission. We want your brand identity to not only reflect your personal taste but the preferences of your target market so that we can effectively reach them and gain their attention.
That is why we’ve created a detailed branding questionnaire to guide us through getting to know you, your product or service, your ideal client and your goals on a deeper level.
We then thoroughly research your market including your target audience and their preferences and behaviors, the competitive landscape, the marketing mix, challenges, and more.
Once we have a strong understanding of your business, we begin sketching, brainstorming, curating inspiration, and forming ideas into a brand identity. We experiment with multiple ideas, constantly refining until we find the best solution because at the end of the day, it is our mission to solve a problem. The problem many business owners or professionals have – reaching your target audience. And our solution is simple – combine strong visual identities with strategic marketing strategies to not only attract your dream client, but convert them into loyal fans and returning customers.
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The Value of Brand Loyalty
The key to brand loyalty is value.
Establishing value, increasing value, sustaining value, retaining value, advertising value, communicating value… and so on. You get it.
The value your product and/or service provides is why the customer continues to come to you. Knowing the ‘why’ helps craft your evolving ‘how’ and the loyalty grows from there.
Brand loyalty requires value to exist, visuals to be recognizable and cohesive, and consistency to carry them all the way home.
How We Work: The Branding Process
We know that branding can seem overwhelming and letting go can be difficult but take a sigh of relief because we are experts! We’re giving you an in-depth look at our creative process and the journey the client will take throughout our time together.
Design Study – Our Take On Branding an Interior Design Firm
We set out to create a mockup for an Interior Design concept called “Studio 27.” The name emulates innovation, sparking a sense of design experimentation and discovery. As seen in the mood board, the firm is eccentric when it comes to design. Unique colors, shapes and patterns are some of the main focal points of the rooms created. This plays into the overall brand as Studio27 remains selective over the projects and clients they choose to work with. When you see the room, you will know it was the work of Studio27.
4407 Charlotte Ave.
Nashville, TN 37209