by Lilly Reynolds | May 11, 2022 | Branding & Design, Digital Strategies, RGLIVIN
ESTABLISHING BRAND LOYALTY Lilly Reynolds Visual Artist The key to brand loyalty is value. Establishing value, increasing value, sustaining value, retaining value, advertising value, communicating value… and so on. You get it. The value your product...
by Lilly Reynolds | Jan 31, 2022 | Branding & Design, Digital Strategies, RGLIVIN
BRAND REPAIR AND RECOVERY IN CONFLICT Lilly Reynolds Visual Artist When a brand faces adversity in the public eye, there are a few key ways to act. Instead of reacting in the heat of the moment and digging the hole deeper, it’s imperative to be...
by Lilly Reynolds | Dec 22, 2021 | Branding & Design, Digital Strategies, RGLIVIN
HOLIDAY BRANDING Lilly Reynolds Visual Artist Holiday Branding takes form in festive events, opportunistic partnerships, creative campaigns, and more. Strategy and curation band together to reach people in a real and relevant way. It appeals to the current moment of...
by Lilly Reynolds | Nov 30, 2021 | Branding & Design, Digital Strategies, RGLIVIN
WHAT IS CONTENT CREATION? Lilly Reynolds Visual Artist Creating content requires attention to detail, an eye for aesthetics, storytelling, and cohesiveness. Content Creation is an art form. It goes beyond technical skill, like photography and videography, and...
by Lilly Reynolds | Oct 27, 2021 | Branding & Design, Digital Strategies, RGLIVIN
Lilly Reynolds Visual Artist Marketing and Branding often get grouped together, but how they differentiate is important to understand and distinguish. In short, marketing addresses how and branding addresses why. Marketing confirms the need and branding determines...
by Lilly Reynolds | Sep 21, 2021 | Branding & Design, Digital Strategies, RGLIVIN
Lilly Reynolds Visual Artist Color is everywhere. The colors we interact with have various effects on how we feel, perceive, and act. Thus, color is powerful. How color is used in branding is instrumental in efficacy and reach. It can provoke, instill, suggest,...
