More simply put: relaxation, friendliness, gratitude and ultimately, peace.
We have been intentional about creating “hygge” in our own office but have been searching high and low for that feeling around Nashville for the days we work at a coffee shop or want a nice dinner out with friends. We’re talking deep armchairs, plush pillows, string lights, candles, or even just some festive decor, but most importantly, a friendly smile and room for all!
Louisa Thomsen Brits, the author of “The Book of Hygge: The Danish Art of Contentment, Comfort, and Connection,” calls it a practical way of creating “sanctuary” in the middle of very real life. Rooted in finding warmth and optimism during their brutal and bleak winters, hygge has grown to shape the Danish way of thinking.
Their definition of “coziness” goes beyond the literal atmosphere it’s describing and speaks more to a certain mindset. Perhaps the term “coziness” really just means being happy with what we have, finding peace in the midst of chaos, being welcoming and inclusive to all, and focusing on connecting with those around us despite our differences.
In a time of go-go-go, nothing seems more important than slowing down. In a time of constant distraction, nothing seems more luxurious than finding presence. In a time of quantity, we yearn for quality. In a world of division, we strive to find similarities. And although sleek lines and modern designs are beautiful, we recommend finding a coffee shop one can spend an entire winter day working in.
We are so grateful for the many businesses in Nashville that have made us feel the comforts of home, greeted us with a warm welcoming, or have achieved “hygge” one way or another. Here are just a few …
Photo via @stayfoxx
Photo via @dkelleghan
Photo via @nashvillevacationhomes
Photo via @carissacrystal
Photo via @l27rooftop
Photo via @epicenashville
Photo via @blackrabbittn
Design Study – Our Take On Branding an Interior Design Firm
We set out to create a mockup for an Interior Design concept called “Studio 27.” The name emulates innovation, sparking a sense of design experimentation and discovery. As seen in the mood board, the firm is eccentric when it comes to design. Unique colors, shapes and patterns are some of the main focal points of the rooms created. This plays into the overall brand as Studio27 remains selective over the projects and clients they choose to work with. When you see the room, you will know it was the work of Studio27.
The Value of Brand Loyalty
The key to brand loyalty is value.
Establishing value, increasing value, sustaining value, retaining value, advertising value, communicating value… and so on. You get it.
The value your product and/or service provides is why the customer continues to come to you. Knowing the ‘why’ helps craft your evolving ‘how’ and the loyalty grows from there.
Brand loyalty requires value to exist, visuals to be recognizable and cohesive, and consistency to carry them all the way home.
How We Work: The Branding Process
We know that branding can seem overwhelming and letting go can be difficult but take a sigh of relief because we are experts! We’re giving you an in-depth look at our creative process and the journey the client will take throughout our time together.
Download the Guide
