More simply put: relaxation, friendliness, gratitude and ultimately, peace.
We have been intentional about creating “hygge” in our own office but have been searching high and low for that feeling around Nashville for the days we work at a coffee shop or want a nice dinner out with friends. We’re talking deep armchairs, plush pillows, string lights, candles, or even just some festive decor, but most importantly, a friendly smile and room for all!
Louisa Thomsen Brits, the author of “The Book of Hygge: The Danish Art of Contentment, Comfort, and Connection,” calls it a practical way of creating “sanctuary” in the middle of very real life. Rooted in finding warmth and optimism during their brutal and bleak winters, hygge has grown to shape the Danish way of thinking.
Their definition of “coziness” goes beyond the literal atmosphere it’s describing and speaks more to a certain mindset. Perhaps the term “coziness” really just means being happy with what we have, finding peace in the midst of chaos, being welcoming and inclusive to all, and focusing on connecting with those around us despite our differences.
In a time of go-go-go, nothing seems more important than slowing down. In a time of constant distraction, nothing seems more luxurious than finding presence. In a time of quantity, we yearn for quality. In a world of division, we strive to find similarities. And although sleek lines and modern designs are beautiful, we recommend finding a coffee shop one can spend an entire winter day working in.
We are so grateful for the many businesses in Nashville that have made us feel the comforts of home, greeted us with a warm welcoming, or have achieved “hygge” one way or another. Here are just a few …
Photo via @stayfoxx
Photo via @dkelleghan
Photo via @nashvillevacationhomes
Photo via @carissacrystal
Photo via @l27rooftop
Photo via @epicenashville
Photo via @blackrabbittn
Shake it Up and Slow it Down
As a hyper-creative team, we’re always practicing our craft. Every day we’re trying to push the boundaries, consistently offer fresh ideas and perspectives and find ways to showcase a brand in a new light. This can lead to multiple “writer’s blocks” and shorter “ideas” lists. We’ve discovered where the root of our creative rut stems from and how to overcome it. We encourage you to shake up your routine, overcome this idea that it has to be perfect, and slow down your process.
Holiday Branding
Holiday Branding takes form in festive events, opportunistic partnerships, creative campaigns, and more.
Strategy and curation band together to reach people in a real and relevant way. It appeals to the current moment of celebration.
It’s fun.
It’s festive.
It’s a win-win.
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