Borderland Expeditions
the story
Borderland Expeditions came to our team for help with their brand identity. As a hub for all things outdoor in a small town in Northeast Tennessee, Borderland already had an upper hand as a prime resource for the outdoor enthusiasts of the area. All they needed was a brand to make it official.
the process
Borderland was counting on us to provide an identity that would speak to their audience, so we strapped on our hiking boots and got to work.
Our Goal: To define the Borderland brand and to develop their website and promotional materials.
Our Strategy: We knew the brand basics needed to be approachable and convenient for the guest experience this company was going after. So we created a cool palette with plenty of bold pops of color, easy to read prints, a memorable logo, a mobile-friendly website, and trade show displays that would efficiently serve this small business.
the result
Since the decision to invest in the development of a true Borderland brand, the company has seen growth in profit as well as reputation. And we know exactly where to go for trail riding, kayaking, and hiking in Northeast Tennessee.
Did I hear a ‘field trip’ anyone?
summary of services
- Growth Strategies
- Logo & Business Card Design
- Promotional Material
- Trade Show Displays
- Website Design
They did a fantastic job not only implementing our new website but also in providing us with an exemplary marketing vision moving forward!
Marketing vs. Branding
Marketing and Branding often get grouped together, but how they differentiate is important to understand and distinguish.
In short, marketing addresses how and branding addresses why. Marketing confirms the need and branding determines the reach. Marketing deals with the audience and branding deals with the design.
One without the other leaves a lot of room for error and very little room for success. Read more to see why!
Branding in Color
Color is everywhere. The colors we interact with have various effects on how we feel, perceive, and act. Thus, color is powerful.
How color is used in branding is instrumental in efficacy and reach. It can provoke, instill, suggest, promote, etc.
Color is (nearly) everything.
Read more to learn how color can impact your branding!
The Importance of Branding
We know branding is important because everyone tells us it is. It’s tirelessly discussed in executive meetings across industries. It’s proven through ROI’s. It’s evident in sales. It’s expressed through word of mouth, moving from ear to ear. Do you know why, though?
Part Three: The Power of your Craft
Our “craft”, our ideas and creations carry weight, not only because it’s our own unique interpretation of it, but because no two people in the world are exactly alike. It’s time to put away the comparison, the perfectionism and self-doubt and feel confident in our craft just because it’s our version of it.
