Borderland Expeditions came to our team for help with their brand identity. As a hub for all things outdoor in a small town in Northeast Tennessee, Borderland already had an upper hand as a prime resource for the outdoor enthusiasts of the area. All they needed was a brand to make it official.
Borderland was counting on us to provide an identity that would speak to their audience, so we strapped on our hiking boots and got to work.
Our Goal: To define the Borderland brand and to develop their website and promotional materials.
Our Strategy: We knew the brand basics needed to be approachable and convenient for the guest experience this company was going after. So we created a cool palette with plenty of bold pops of color, easy to read prints, a memorable logo, a mobile-friendly website, and trade show displays that would efficiently serve this small business.
Since the decision to invest in the development of a true Borderland brand, the company has seen growth in profit as well as reputation. And we know exactly where to go for trail riding, kayaking, and hiking in Northeast Tennessee.
Did I hear a ‘field trip’ anyone?
summary of services
- Growth Strategies
- Logo & Business Card Design
- Promotional Material
- Trade Show Displays
- Website Design
They did a fantastic job not only implementing our new website but also in providing us with an exemplary marketing vision moving forward!
As creatives in this new digital world, we are often asking ourselves, “How do we rise above the noise?” We are uncovering the line between design and art and how to find our voice.
Times are changing! Over the last few months, we’ve all faced incredible challenges due to Covid-19. It’s been a journey into the unknown, as we have dealt with the virus itself, and all of the fallout that has affected our businesses, economy, and nearly every aspect...
We know that branding can seem overwhelming and letting go can be difficult but take a sigh of relief because we are experts! We’re giving you an in-depth look at our creative process and the journey the client will take throughout our time together.
Our “craft”, our ideas and creations carry weight, not only because it’s our own unique interpretation of it, but because no two people in the world are exactly alike. It’s time to put away the comparison, the perfectionism and self-doubt and feel confident in our craft just because it’s our version of it.