Borderland Expeditions came to our team for help with their brand identity. As a hub for all things outdoor in a small town in Northeast Tennessee, Borderland already had an upper hand as a prime resource for the outdoor enthusiasts of the area. All they needed was a brand to make it official.
Borderland was counting on us to provide an identity that would speak to their audience, so we strapped on our hiking boots and got to work.
Our Goal: To define the Borderland brand and to develop their website and promotional materials.
Our Strategy: We knew the brand basics needed to be approachable and convenient for the guest experience this company was going after. So we created a cool palette with plenty of bold pops of color, easy to read prints, a memorable logo, a mobile-friendly website, and trade show displays that would efficiently serve this small business.
Since the decision to invest in the development of a true Borderland brand, the company has seen growth in profit as well as reputation. And we know exactly where to go for trail riding, kayaking, and hiking in Northeast Tennessee.
Did I hear a ‘field trip’ anyone?
summary of services
- Growth Strategies
- Logo & Business Card Design
- Promotional Material
- Trade Show Displays
- Website Design
They did a fantastic job not only implementing our new website but also in providing us with an exemplary marketing vision moving forward!
Stuck in a rut? Creatively blocked? Out of coffee!? As part of a creative branding agency, the constant pressure to be innovative, unique, and impactful with our content can be draining. It’s tough to avoid the competition, and it’s even tougher to come up with a truly one-of-a-kind idea.
We know branding is important because everyone tells us it is. It’s tirelessly discussed in executive meetings across industries. It’s proven through ROI’s. It’s evident in sales. It’s expressed through word of mouth, moving from ear to ear. Do you know why, though?
Times are changing! Over the last few months, we’ve all faced incredible challenges due to Covid-19. It’s been a journey into the unknown, as we have dealt with the virus itself, and all of the fallout that has affected our businesses, economy, and nearly every aspect...
As a hyper-creative team, we’re always practicing our craft. Every day we’re trying to push the boundaries, consistently offer fresh ideas and perspectives and find ways to showcase a brand in a new light. This can lead to multiple “writer’s blocks” and shorter “ideas” lists. We’ve discovered where the root of our creative rut stems from and how to overcome it. We encourage you to shake up your routine, overcome this idea that it has to be perfect, and slow down your process.