Candy Fernaux
We first experienced the world of Candy Country as most people do – full speed ahead! Candy Fernaux, more popularly known as Candy Country, is a country music artist and a true go-getter at heart. She has such a vibrant love of life and music that when she asked us to help her with her social media presence, we were absolutely sure we could help her develop her brand.
Our Goal: To create a vibrant social media presence that accurately portrayed the character of Candy Country while promoting her new music, merchandise, and radio tours, as well as the many other creative ventures she pursues.
Our Strategy: With a client like Candy, we knew that a huge part of our job as her social media team would be to help her narrow down which types of content and products she wanted to pursue promoting so we could keep her socials in line with her goals for herself as an artist. We discovered very early on that her fans best react to Candy from the personal perspective, so we focused on a candid approach to her content. We hosted mini photo shoots to gather photos of her in her home as well as in the studio and out-and-about in her daily life. We also captured Candy in short, casual videos in her home so her fans could really experience that genuine conversation feeling.
the result
Candy loved being a part of the RG family so much that she brought us on to design and build a website for her other business as well! We are excited to see how this cool creative woman keeps pursuing her passions.
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Advertising Administration
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Content Writing & Editing Graphic
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Design & Production
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Photoshoot
- Social Media Consultation
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Social Media Management
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Video Production
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Website Design & SEO Setup
The Value of Brand Loyalty
The key to brand loyalty is value.
Establishing value, increasing value, sustaining value, retaining value, advertising value, communicating value… and so on. You get it.
The value your product and/or service provides is why the customer continues to come to you. Knowing the ‘why’ helps craft your evolving ‘how’ and the loyalty grows from there.
Brand loyalty requires value to exist, visuals to be recognizable and cohesive, and consistency to carry them all the way home.
Design Study – Our Take On Branding an Interior Design Firm
We set out to create a mockup for an Interior Design concept called “Studio 27.” The name emulates innovation, sparking a sense of design experimentation and discovery. As seen in the mood board, the firm is eccentric when it comes to design. Unique colors, shapes and patterns are some of the main focal points of the rooms created. This plays into the overall brand as Studio27 remains selective over the projects and clients they choose to work with. When you see the room, you will know it was the work of Studio27.
Movie Set Aesthetics We’re Enamored With
When we think of storytelling we think of the obvious: words. Words that are shared to recall an event with a friend, words that are written into a journal for one’s future self, words that are typed in courier, size 12, single spaced on the script of a film. The power of storytelling is found in its ability to evoke emotion and move an audience. Film is known best for this power of storytelling.
RG Playlist: Retro Daze
Nothing inspires us more than taking a trip back into time. Here’s to throwing on some bell bottoms, plaid blazers, and headphones blasting some Whitney Houston and Queen.
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4407 Charlotte Ave.
Nashville, TN 37209
