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Candy Fernaux

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the story

We first experienced the world of Candy Country as most people do – full speed ahead! Candy Fernaux, more popularly known as Candy Country, is a country music artist and a true go-getter at heart. She has such a vibrant love of life and music that when she asked us to help her with her social media presence, we were absolutely sure we could help her develop her brand.

Notecards and a present
the process

Our Goal: To create a vibrant social media presence that accurately portrayed the character of Candy Country while promoting her new music, merchandise, and radio tours, as well as the many other creative ventures she pursues.

Our Strategy: With a client like Candy, we knew that a huge part of our job as her social media team would be to help her narrow down which types of content and products she wanted to pursue promoting so we could keep her socials in line with her goals for herself as an artist. We discovered very early on that her fans best react to Candy from the personal perspective, so we focused on a candid approach to her content. We hosted mini photo shoots to gather photos of her in her home as well as in the studio and out-and-about in her daily life. We also captured Candy in short, casual videos in her home so her fans could really experience that genuine conversation feeling.

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the result

Candy loved being a part of the RG family so much that she brought us on to design and build a website for her other business as well! We are excited to see how this cool creative woman keeps pursuing her passions.

 
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summary of services

  • Advertising Administration

  • Content Writing & Editing Graphic

  • Design & Production

  • Photoshoot

  • Social Media Consultation
  • Social Media Management

  • Video Production

  • Website Design & SEO Setup

 
Holiday Branding

Holiday Branding

Holiday Branding takes form in festive events, opportunistic partnerships, creative campaigns, and more.
Strategy and curation band together to reach people in a real and relevant way. It appeals to the current moment of celebration.
It’s fun.
It’s festive.
It’s a win-win.

The Art of Content Creation

The Art of Content Creation

Creating content requires attention to detail, an eye for aesthetics, storytelling, and cohesiveness.
Content Creation is an art form.
It goes beyond technical skill, like photography and videography, and dabbles into the WHY of your business. It assesses what your audience needs and wants from you and depicts the most digestible format that information will be displayed.
It reaches people.

Marketing vs. Branding

Marketing vs. Branding

Marketing and Branding often get grouped together, but how they differentiate is important to understand and distinguish. 
In short, marketing addresses how and branding addresses why. Marketing confirms the need and branding determines the reach. Marketing deals with the audience and branding deals with the design. 
One without the other leaves a lot of room for error and very little room for success. Read more to see why!

Part Three: The Power of your Craft

Part Three: The Power of your Craft

Our “craft”, our ideas and creations carry weight, not only because it’s our own unique interpretation of it, but because no two people in the world are exactly alike. It’s time to put away the comparison, the perfectionism and self-doubt and feel confident in our craft just because it’s our version of it.

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4407 Charlotte Ave.
Nashville, TN 37209

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