We first experienced the world of Candy Country as most people do – full speed ahead! Candy Fernaux, more popularly known as Candy Country, is a country music artist and a true go-getter at heart. She has such a vibrant love of life and music that when she asked us to help her with her social media presence, we were absolutely sure we could help her develop her brand.
Our Goal: To create a vibrant social media presence that accurately portrayed the character of Candy Country while promoting her new music, merchandise, and radio tours, as well as the many other creative ventures she pursues.
Our Strategy: With a client like Candy, we knew that a huge part of our job as her social media team would be to help her narrow down which types of content and products she wanted to pursue promoting so we could keep her socials in line with her goals for herself as an artist. We discovered very early on that her fans best react to Candy from the personal perspective, so we focused on a candid approach to her content. We hosted mini photo shoots to gather photos of her in her home as well as in the studio and out-and-about in her daily life. We also captured Candy in short, casual videos in her home so her fans could really experience that genuine conversation feeling.
Candy loved being a part of the RG family so much that she brought us on to design and build a website for her other business as well! We are excited to see how this cool creative woman keeps pursuing her passions.
Content Writing & Editing Graphic
Design & Production
- Social Media Consultation
Social Media Management
Website Design & SEO Setup
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Download a free PDF of our social media strategy guide. Figure out the specific content and aesthetic that will help you reach your target audience and accomplish your goals.
We know that branding can seem overwhelming and letting go can be difficult but take a sigh of relief because we are experts! We’re giving you an in-depth look at our creative process and the journey the client will take throughout our time together.