Red Griffin logo in black

Candy Fernaux

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the story

We first experienced the world of Candy Country as most people do – full speed ahead! Candy Fernaux, more popularly known as Candy Country, is a country music artist and a true go-getter at heart. She has such a vibrant love of life and music that when she asked us to help her with her social media presence, we were absolutely sure we could help her develop her brand.

Notecards and a present
the process

Our Goal: To create a vibrant social media presence that accurately portrayed the character of Candy Country while promoting her new music, merchandise, and radio tours, as well as the many other creative ventures she pursues.

Our Strategy: With a client like Candy, we knew that a huge part of our job as her social media team would be to help her narrow down which types of content and products she wanted to pursue promoting so we could keep her socials in line with her goals for herself as an artist. We discovered very early on that her fans best react to Candy from the personal perspective, so we focused on a candid approach to her content. We hosted mini photo shoots to gather photos of her in her home as well as in the studio and out-and-about in her daily life. We also captured Candy in short, casual videos in her home so her fans could really experience that genuine conversation feeling.

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the result

Candy loved being a part of the RG family so much that she brought us on to design and build a website for her other business as well! We are excited to see how this cool creative woman keeps pursuing her passions.

Notecards on a table
summary of services

  • Advertising Administration

  • Content Writing & Editing Graphic

  • Design & Production

  • Photoshoot

  • Social Media Consultation
  • Social Media Management

  • Video Production

  • Website Design & SEO Setup

How to Keep the Creative Flow – copy

How to Keep the Creative Flow – copy

Stuck in a rut? Creatively blocked? Out of coffee!? As part of a creative branding agency, the constant pressure to be innovative, unique, and impactful with our content can be draining. It’s tough to avoid the competition, and it’s even tougher to come up with a truly one-of-a-kind idea.

The Importance of Branding

The Importance of Branding

We know branding is important because everyone tells us it is. It’s tirelessly discussed in executive meetings across industries. It’s proven through ROI’s. It’s evident in sales. It’s expressed through word of mouth, moving from ear to ear. Do you know why, though?

Brand Reputation Repair and The Future

Brand Reputation Repair and The Future

Times are changing! Over the last few months, we’ve all faced incredible challenges due to Covid-19. It’s been a journey into the unknown, as we have dealt with the virus itself, and all of the fallout that has affected our businesses, economy, and nearly every aspect...

Shake it Up and Slow it Down

Shake it Up and Slow it Down

As a hyper-creative team, we’re always practicing our craft. Every day we’re trying to push the boundaries, consistently offer fresh ideas and perspectives and find ways to showcase a brand in a new light. This can lead to multiple “writer’s blocks” and shorter “ideas” lists. We’ve discovered where the root of our creative rut stems from and how to overcome it. We encourage you to shake up your routine, overcome this idea that it has to be perfect, and slow down your process.

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