Red Griffin logo in black

Hart App

the story It’s not every day that a dating assignment walks through the door. With such a unique approach to connecting singles, the HART app had our attention and our best flirting foot forward.
the process  Entrusted to design and develop the website for this dating app, we got the team together to discuss the direction we wanted to go and ended up finding major inspiration for advertising along the way. Our Goal: To design a modern website, cohesive social media and promotional plan for the HART dating app. Our Strategy: Recognizing the originality not only of the concept, but of the creative owner himself, we unanimously decided on a clean, edgy, and innovative online experience. Our video work, website flow, and social media content all reflected that young, artistic appeal. Intending to grab the eye and not let it go, our promotions were pushed into the Nashville scene with sharp images and short catches.
the result By developing a captivating aesthetic and an applicable platform for this faceless app to flourish, in just months we were able to deliver a well-rounded foundation of support for this unique brand.

summary of services

  • Advertising Administration
  • Content Writing and Editing
  • Graphic Design
  • Social Media Management
  • Video Production
  • Website Design
The Value of Brand Loyalty

The Value of Brand Loyalty

The key to brand loyalty is value.

Establishing value, increasing value, sustaining value, retaining value, advertising value, communicating value… and so on. You get it.

The value your product and/or service provides is why the customer continues to come to you. Knowing the ‘why’ helps craft your evolving ‘how’ and the loyalty grows from there.

Brand loyalty requires value to exist, visuals to be recognizable and cohesive, and consistency to carry them all the way home.

Design Study – Our Take On Branding an Interior Design Firm

Design Study – Our Take On Branding an Interior Design Firm

We set out to create a mockup for an Interior Design concept called “Studio 27.” The name emulates innovation, sparking a sense of design experimentation and discovery. As seen in the mood board, the firm is eccentric when it comes to design. Unique colors, shapes and patterns are some of the main focal points of the rooms created. This plays into the overall brand as Studio27 remains selective over the projects and clients they choose to work with. When you see the room, you will know it was the work of Studio27.

Movie Set Aesthetics We’re Enamored With

Movie Set Aesthetics We’re Enamored With

When we think of storytelling we think of the obvious: words. Words that are shared to recall an event with a friend, words that are written into a journal for one’s future self, words that are typed in courier, size 12, single spaced on the script of a film. The power of storytelling is found in its ability to evoke emotion and move an audience. Film is known best for this power of storytelling.

RG Playlist: Retro Daze

RG Playlist: Retro Daze

Nothing inspires us more than taking a trip back into time. Here’s to throwing on some bell bottoms, plaid blazers, and headphones blasting some Whitney Houston and Queen.

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4407 Charlotte Ave.
Nashville, TN 37209


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