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Hart App

the story It’s not every day that a dating assignment walks through the door. With such a unique approach to connecting singles, the HART app had our attention and our best flirting foot forward.
the process  Entrusted to design and develop the website for this dating app, we got the team together to discuss the direction we wanted to go and ended up finding major inspiration for advertising along the way. Our Goal: To design a modern website, cohesive social media and promotional plan for the HART dating app. Our Strategy: Recognizing the originality not only of the concept, but of the creative owner himself, we unanimously decided on a clean, edgy, and innovative online experience. Our video work, website flow, and social media content all reflected that young, artistic appeal. Intending to grab the eye and not let it go, our promotions were pushed into the Nashville scene with sharp images and short catches.
the result By developing a captivating aesthetic and an applicable platform for this faceless app to flourish, in just months we were able to deliver a well-rounded foundation of support for this unique brand.

summary of services

  • Advertising Administration
  • Content Writing and Editing
  • Graphic Design
  • Social Media Management
  • Video Production
  • Website Design
Marketing vs. Branding

Marketing vs. Branding

Marketing and Branding often get grouped together, but how they differentiate is important to understand and distinguish. 
In short, marketing addresses how and branding addresses why. Marketing confirms the need and branding determines the reach. Marketing deals with the audience and branding deals with the design. 
One without the other leaves a lot of room for error and very little room for success. Read more to see why!

Branding in Color

Branding in Color

Color is everywhere. The colors we interact with have various effects on how we feel, perceive, and act. Thus, color is powerful.
How color is used in branding is instrumental in efficacy and reach. It can provoke, instill, suggest, promote, etc.
Color is (nearly) everything.
Read more to learn how color can impact your branding!

The Importance of Branding

The Importance of Branding

We know branding is important because everyone tells us it is. It’s tirelessly discussed in executive meetings across industries. It’s proven through ROI’s. It’s evident in sales. It’s expressed through word of mouth, moving from ear to ear. Do you know why, though?

Part Three: The Power of your Craft

Part Three: The Power of your Craft

Our “craft”, our ideas and creations carry weight, not only because it’s our own unique interpretation of it, but because no two people in the world are exactly alike. It’s time to put away the comparison, the perfectionism and self-doubt and feel confident in our craft just because it’s our version of it.

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