Jamestown, Tennessee
the story
Jamestown serves as a portal to the Big South Fork National River, offering tourists an abundance of outdoor activities. It also happens to be home to the state’s oldest winery. With such a rich location and a genuine story to tell, we couldn’t have asked for a better city client.
the process
We were hired to design a tourism website, manage their social media pages, and design marketing materials for the city.
Our Goal: To create an appealing reflection of the city’s character, to specifically tailor these materials to entice tourists, and to generate engagement and excitement from the locals.
Our Strategy: We elevated the city’s logo and tagline with a trusting color palette and clear text to launch the tourism website and social media pages. We educated our writers and designers to ensure that every article, social post, and website update was helpful and informative for the viewers. And we made sure every marketing piece, whether digital or print was user-friendly and cohesive across all platforms.
the result
Once the brand was live and the city was excited, we planned and executed several events to enhance their outreach opportunities. We established some true holiday spirit with the Christmas Trees & Trails festival and watched the crowd grow from just 200 to 3,000 in the first 3 years of its existence. We also created the Jamboree as a kickoff event for the famous Highway 127 Yard Sale that runs through the town every August.
Through these materials, events, and other community growth initiatives we produced, we have witnessed a sense of pride rise up from the city of Jamestown.
summary of services
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Advertising Administration
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Content Writing & Editing
- Event planning & Fulfillment
- Graphic Design
- Marketing Plan
- Photography
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Social Media Management
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Trade Show Display Design
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Video Production
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Website Design
Marketing vs. Branding
Marketing and Branding often get grouped together, but how they differentiate is important to understand and distinguish.
In short, marketing addresses how and branding addresses why. Marketing confirms the need and branding determines the reach. Marketing deals with the audience and branding deals with the design.
One without the other leaves a lot of room for error and very little room for success. Read more to see why!
Branding in Color
Color is everywhere. The colors we interact with have various effects on how we feel, perceive, and act. Thus, color is powerful.
How color is used in branding is instrumental in efficacy and reach. It can provoke, instill, suggest, promote, etc.
Color is (nearly) everything.
Read more to learn how color can impact your branding!
The Importance of Branding
We know branding is important because everyone tells us it is. It’s tirelessly discussed in executive meetings across industries. It’s proven through ROI’s. It’s evident in sales. It’s expressed through word of mouth, moving from ear to ear. Do you know why, though?
Part Three: The Power of your Craft
Our “craft”, our ideas and creations carry weight, not only because it’s our own unique interpretation of it, but because no two people in the world are exactly alike. It’s time to put away the comparison, the perfectionism and self-doubt and feel confident in our craft just because it’s our version of it.
