Jamestown, Tennessee
the story
Jamestown serves as a portal to the Big South Fork National River, offering tourists an abundance of outdoor activities. It also happens to be home to the state’s oldest winery. With such a rich location and a genuine story to tell, we couldn’t have asked for a better city client.
the process
We were hired to design a tourism website, manage their social media pages, and design marketing materials for the city.
Our Goal: To create an appealing reflection of the city’s character, to specifically tailor these materials to entice tourists, and to generate engagement and excitement from the locals.
Our Strategy: We elevated the city’s logo and tagline with a trusting color palette and clear text to launch the tourism website and social media pages. We educated our writers and designers to ensure that every article, social post, and website update was helpful and informative for the viewers. And we made sure every marketing piece, whether digital or print was user-friendly and cohesive across all platforms.
the result
Once the brand was live and the city was excited, we planned and executed several events to enhance their outreach opportunities. We established some true holiday spirit with the Christmas Trees & Trails festival and watched the crowd grow from just 200 to 3,000 in the first 3 years of its existence. We also created the Jamboree as a kickoff event for the famous Highway 127 Yard Sale that runs through the town every August.
Through these materials, events, and other community growth initiatives we produced, we have witnessed a sense of pride rise up from the city of Jamestown.
summary of services
-
Advertising Administration
-
Content Writing & Editing
- Event planning & Fulfillment
- Graphic Design
- Marketing Plan
- Photography
-
Social Media Management
-
Trade Show Display Design
-
Video Production
-
Website Design
The Value of Brand Loyalty
The key to brand loyalty is value.
Establishing value, increasing value, sustaining value, retaining value, advertising value, communicating value… and so on. You get it.
The value your product and/or service provides is why the customer continues to come to you. Knowing the ‘why’ helps craft your evolving ‘how’ and the loyalty grows from there.
Brand loyalty requires value to exist, visuals to be recognizable and cohesive, and consistency to carry them all the way home.
Design Study – Our Take On Branding an Interior Design Firm
We set out to create a mockup for an Interior Design concept called “Studio 27.” The name emulates innovation, sparking a sense of design experimentation and discovery. As seen in the mood board, the firm is eccentric when it comes to design. Unique colors, shapes and patterns are some of the main focal points of the rooms created. This plays into the overall brand as Studio27 remains selective over the projects and clients they choose to work with. When you see the room, you will know it was the work of Studio27.
Movie Set Aesthetics We’re Enamored With
When we think of storytelling we think of the obvious: words. Words that are shared to recall an event with a friend, words that are written into a journal for one’s future self, words that are typed in courier, size 12, single spaced on the script of a film. The power of storytelling is found in its ability to evoke emotion and move an audience. Film is known best for this power of storytelling.
RG Playlist: Retro Daze
Nothing inspires us more than taking a trip back into time. Here’s to throwing on some bell bottoms, plaid blazers, and headphones blasting some Whitney Houston and Queen.
Stop By
4407 Charlotte Ave.
Nashville, TN 37209
