Jamestown, Tennessee
the story
Jamestown serves as a portal to the Big South Fork National River, offering tourists an abundance of outdoor activities. It also happens to be home to the state’s oldest winery. With such a rich location and a genuine story to tell, we couldn’t have asked for a better city client.
the process
We were hired to design a tourism website, manage their social media pages, and design marketing materials for the city.
Our Goal: To create an appealing reflection of the city’s character, to specifically tailor these materials to entice tourists, and to generate engagement and excitement from the locals.
Our Strategy: We elevated the city’s logo and tagline with a trusting color palette and clear text to launch the tourism website and social media pages. We educated our writers and designers to ensure that every article, social post, and website update was helpful and informative for the viewers. And we made sure every marketing piece, whether digital or print was user-friendly and cohesive across all platforms.
the result
Once the brand was live and the city was excited, we planned and executed several events to enhance their outreach opportunities. We established some true holiday spirit with the Christmas Trees & Trails festival and watched the crowd grow from just 200 to 3,000 in the first 3 years of its existence. We also created the Jamboree as a kickoff event for the famous Highway 127 Yard Sale that runs through the town every August.
Through these materials, events, and other community growth initiatives we produced, we have witnessed a sense of pride rise up from the city of Jamestown.
summary of services
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Advertising Administration
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Content Writing & Editing
- Event planning & Fulfillment
- Graphic Design
- Marketing Plan
- Photography
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Social Media Management
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Trade Show Display Design
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Video Production
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Website Design
How to Keep the Creative Flow – copy
Stuck in a rut? Creatively blocked? Out of coffee!? As part of a creative branding agency, the constant pressure to be innovative, unique, and impactful with our content can be draining. It’s tough to avoid the competition, and it’s even tougher to come up with a truly one-of-a-kind idea.
The Importance of Branding
We know branding is important because everyone tells us it is. It’s tirelessly discussed in executive meetings across industries. It’s proven through ROI’s. It’s evident in sales. It’s expressed through word of mouth, moving from ear to ear. Do you know why, though?
Brand Reputation Repair and The Future
Times are changing! Over the last few months, we’ve all faced incredible challenges due to Covid-19. It’s been a journey into the unknown, as we have dealt with the virus itself, and all of the fallout that has affected our businesses, economy, and nearly every aspect...
Shake it Up and Slow it Down
As a hyper-creative team, we’re always practicing our craft. Every day we’re trying to push the boundaries, consistently offer fresh ideas and perspectives and find ways to showcase a brand in a new light. This can lead to multiple “writer’s blocks” and shorter “ideas” lists. We’ve discovered where the root of our creative rut stems from and how to overcome it. We encourage you to shake up your routine, overcome this idea that it has to be perfect, and slow down your process.
NEWSLETTER
