Red Griffin logo in black

Mo Wifey Points

the story

Our team was tasked with marketing a true one-of-a-kind character: a man on a mission to share countless romantic tips with the everyday husband. 

the process

We were asked to put together a collection of brand basics that would best represent the relatable husband in need of some romance help.

Our Goal: To design the brand basics for MoWifey and to serve as the marketing team in charge of managing its digital presence.

Our Strategy: After developing a brand identity with a friendly face and a memorable logo, establishing the vision for our promotions, creating a flawless mobile app and user-friendly website, and doing more coffee shop research on good husband advice than we ever thought we would, we were ready to launch Mo into the world.

the result

Through email marketing, social media management, consistent blog posts, promotional videos, and an eCommerce portal within the website, we built a supportive platform for Mo to make his mark on husbands all over the world.

summary of services

  • Advertising Administration

  • Content Writing & Editing

  • eCommerce Setup

  • Email Marketing

  • Logo & Business Card Design

  • Mobile App Design

  • Social Media Management

  • Video Production

  • Website Design & Management

The Value of Brand Loyalty

The Value of Brand Loyalty

The key to brand loyalty is value.

Establishing value, increasing value, sustaining value, retaining value, advertising value, communicating value… and so on. You get it.

The value your product and/or service provides is why the customer continues to come to you. Knowing the ‘why’ helps craft your evolving ‘how’ and the loyalty grows from there.

Brand loyalty requires value to exist, visuals to be recognizable and cohesive, and consistency to carry them all the way home.

Design Study – Our Take On Branding an Interior Design Firm

Design Study – Our Take On Branding an Interior Design Firm

We set out to create a mockup for an Interior Design concept called “Studio 27.” The name emulates innovation, sparking a sense of design experimentation and discovery. As seen in the mood board, the firm is eccentric when it comes to design. Unique colors, shapes and patterns are some of the main focal points of the rooms created. This plays into the overall brand as Studio27 remains selective over the projects and clients they choose to work with. When you see the room, you will know it was the work of Studio27.

Movie Set Aesthetics We’re Enamored With

Movie Set Aesthetics We’re Enamored With

When we think of storytelling we think of the obvious: words. Words that are shared to recall an event with a friend, words that are written into a journal for one’s future self, words that are typed in courier, size 12, single spaced on the script of a film. The power of storytelling is found in its ability to evoke emotion and move an audience. Film is known best for this power of storytelling.

RG Playlist: Retro Daze

RG Playlist: Retro Daze

Nothing inspires us more than taking a trip back into time. Here’s to throwing on some bell bottoms, plaid blazers, and headphones blasting some Whitney Houston and Queen.

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4407 Charlotte Ave.
Nashville, TN 37209


sitting with coffee on books

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