Red Griffin logo in black

Mo Wifey Points

the story

Our team was tasked with marketing a true one-of-a-kind character: a man on a mission to share countless romantic tips with the everyday husband. 

the process

We were asked to put together a collection of brand basics that would best represent the relatable husband in need of some romance help.

Our Goal: To design the brand basics for MoWifey and to serve as the marketing team in charge of managing its digital presence.

Our Strategy: After developing a brand identity with a friendly face and a memorable logo, establishing the vision for our promotions, creating a flawless mobile app and user-friendly website, and doing more coffee shop research on good husband advice than we ever thought we would, we were ready to launch Mo into the world.

the result

Through email marketing, social media management, consistent blog posts, promotional videos, and an eCommerce portal within the website, we built a supportive platform for Mo to make his mark on husbands all over the world.

summary of services

  • Advertising Administration

  • Content Writing & Editing

  • eCommerce Setup

  • Email Marketing

  • Logo & Business Card Design

  • Mobile App Design

  • Social Media Management

  • Video Production

  • Website Design & Management

How to Keep the Creative Flow – copy

How to Keep the Creative Flow – copy

Stuck in a rut? Creatively blocked? Out of coffee!? As part of a creative branding agency, the constant pressure to be innovative, unique, and impactful with our content can be draining. It’s tough to avoid the competition, and it’s even tougher to come up with a truly one-of-a-kind idea.

The Importance of Branding

The Importance of Branding

We know branding is important because everyone tells us it is. It’s tirelessly discussed in executive meetings across industries. It’s proven through ROI’s. It’s evident in sales. It’s expressed through word of mouth, moving from ear to ear. Do you know why, though?

Brand Reputation Repair and The Future

Brand Reputation Repair and The Future

Times are changing! Over the last few months, we’ve all faced incredible challenges due to Covid-19. It’s been a journey into the unknown, as we have dealt with the virus itself, and all of the fallout that has affected our businesses, economy, and nearly every aspect...

Shake it Up and Slow it Down

Shake it Up and Slow it Down

As a hyper-creative team, we’re always practicing our craft. Every day we’re trying to push the boundaries, consistently offer fresh ideas and perspectives and find ways to showcase a brand in a new light. This can lead to multiple “writer’s blocks” and shorter “ideas” lists. We’ve discovered where the root of our creative rut stems from and how to overcome it. We encourage you to shake up your routine, overcome this idea that it has to be perfect, and slow down your process.

sitting with coffee on books

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