Red Griffin logo in black

Mo Wifey Points

the story

Our team was tasked with marketing a true one-of-a-kind character: a man on a mission to share countless romantic tips with the everyday husband. 

the process

We were asked to put together a collection of brand basics that would best represent the relatable husband in need of some romance help.

Our Goal: To design the brand basics for MoWifey and to serve as the marketing team in charge of managing its digital presence.

Our Strategy: After developing a brand identity with a friendly face and a memorable logo, establishing the vision for our promotions, creating a flawless mobile app and user-friendly website, and doing more coffee shop research on good husband advice than we ever thought we would, we were ready to launch Mo into the world.

the result

Through email marketing, social media management, consistent blog posts, promotional videos, and an eCommerce portal within the website, we built a supportive platform for Mo to make his mark on husbands all over the world.

summary of services

  • Advertising Administration

  • Content Writing & Editing

  • eCommerce Setup

  • Email Marketing

  • Logo & Business Card Design

  • Mobile App Design

  • Social Media Management

  • Video Production

  • Website Design & Management

Brand Reputation Repair and The Future

Brand Reputation Repair and The Future

Times are changing! Over the last few months, we’ve all faced incredible challenges due to Covid-19. It’s been a journey into the unknown, as we have dealt with the virus itself, and all of the fallout that has affected our businesses, economy, and nearly every aspect...

Part Three: The Power of your Craft

Part Three: The Power of your Craft

Our “craft”, our ideas and creations carry weight, not only because it’s our own unique interpretation of it, but because no two people in the world are exactly alike. It’s time to put away the comparison, the perfectionism and self-doubt and feel confident in our craft just because it’s our version of it.

This error message is only visible to WordPress admins

Error: API requests are being delayed. New posts will not be retrieved for at least 5 minutes.

sitting with coffee on books

Join the rg community to receive a free download of our favorite design resources + nashville hangs!

You have Successfully Subscribed!

Pin It on Pinterest