Much to our surprise, we started 2018 off knee-deep in hair care products. Pam had come to us for material design and social media consultations as a market partner for Monat Global, but when she explained the convictions behind this company, we couldn’t help but catch a bit of her passion.
We were tasked with developing an informational booklet for her potential clients, as well as writing her personal bio and designing service cards for her to hand out.
Our Goal: To push Monat product sales in salons and to attract Nashville hairstylists as market partners.
Our Strategy: The Nashville stylist environment is all about the uniqueness within. Knowing we needed a trendy approach to the design of these materials, we chose to create from a more artistic perspective. We wanted images to evoke the power of the hair itself, reinforcing how the Monat products stand alone as a source of health and style for all hair types. We included a wide range of styled ages because salon clientele can vary so greatly. The color palette and type kit were inspired by the Monat Global brand, as we place so much importance on cohesion across various mediums.
If the homemade pumpkin bread in our kitchen doesn’t speak for itself, Pam’s joy and excitement over her new marketing materials was quite the heart-warming way to kick off this new year.
summary of services
- Content Writing and Editing
- Material Design
- Personal Bio
- Social Media Consulting
Stuck in a rut? Creatively blocked? Out of coffee!? As part of a creative branding agency, the constant pressure to be innovative, unique, and impactful with our content can be draining. It’s tough to avoid the competition, and it’s even tougher to come up with a truly one-of-a-kind idea.
We know branding is important because everyone tells us it is. It’s tirelessly discussed in executive meetings across industries. It’s proven through ROI’s. It’s evident in sales. It’s expressed through word of mouth, moving from ear to ear. Do you know why, though?
Times are changing! Over the last few months, we’ve all faced incredible challenges due to Covid-19. It’s been a journey into the unknown, as we have dealt with the virus itself, and all of the fallout that has affected our businesses, economy, and nearly every aspect...
As a hyper-creative team, we’re always practicing our craft. Every day we’re trying to push the boundaries, consistently offer fresh ideas and perspectives and find ways to showcase a brand in a new light. This can lead to multiple “writer’s blocks” and shorter “ideas” lists. We’ve discovered where the root of our creative rut stems from and how to overcome it. We encourage you to shake up your routine, overcome this idea that it has to be perfect, and slow down your process.