Much to our surprise, we started 2018 off knee-deep in hair care products. Pam had come to us for material design and social media consultations as a market partner for Monat Global, but when she explained the convictions behind this company, we couldn’t help but catch a bit of her passion.
We were tasked with developing an informational booklet for her potential clients, as well as writing her personal bio and designing service cards for her to hand out.
Our Goal: To push Monat product sales in salons and to attract Nashville hairstylists as market partners.
Our Strategy: The Nashville stylist environment is all about the uniqueness within. Knowing we needed a trendy approach to the design of these materials, we chose to create from a more artistic perspective. We wanted images to evoke the power of the hair itself, reinforcing how the Monat products stand alone as a source of health and style for all hair types. We included a wide range of styled ages because salon clientele can vary so greatly. The color palette and type kit were inspired by the Monat Global brand, as we place so much importance on cohesion across various mediums.
If the homemade pumpkin bread in our kitchen doesn’t speak for itself, Pam’s joy and excitement over her new marketing materials was quite the heart-warming way to kick off this new year.
summary of services
- Content Writing and Editing
- Material Design
- Personal Bio
- Social Media Consulting
The key to brand loyalty is value.
Establishing value, increasing value, sustaining value, retaining value, advertising value, communicating value… and so on. You get it.
The value your product and/or service provides is why the customer continues to come to you. Knowing the ‘why’ helps craft your evolving ‘how’ and the loyalty grows from there.
Brand loyalty requires value to exist, visuals to be recognizable and cohesive, and consistency to carry them all the way home.
We set out to create a mockup for an Interior Design concept called “Studio 27.” The name emulates innovation, sparking a sense of design experimentation and discovery. As seen in the mood board, the firm is eccentric when it comes to design. Unique colors, shapes and patterns are some of the main focal points of the rooms created. This plays into the overall brand as Studio27 remains selective over the projects and clients they choose to work with. When you see the room, you will know it was the work of Studio27.
When we think of storytelling we think of the obvious: words. Words that are shared to recall an event with a friend, words that are written into a journal for one’s future self, words that are typed in courier, size 12, single spaced on the script of a film. The power of storytelling is found in its ability to evoke emotion and move an audience. Film is known best for this power of storytelling.