Much to our surprise, we started 2018 off knee-deep in hair care products. Pam had come to us for material design and social media consultations as a market partner for Monat Global, but when she explained the convictions behind this company, we couldn’t help but catch a bit of her passion.
We were tasked with developing an informational booklet for her potential clients, as well as writing her personal bio and designing service cards for her to hand out.
Our Goal: To push Monat product sales in salons and to attract Nashville hairstylists as market partners.
Our Strategy: The Nashville stylist environment is all about the uniqueness within. Knowing we needed a trendy approach to the design of these materials, we chose to create from a more artistic perspective. We wanted images to evoke the power of the hair itself, reinforcing how the Monat products stand alone as a source of health and style for all hair types. We included a wide range of styled ages because salon clientele can vary so greatly. The color palette and type kit were inspired by the Monat Global brand, as we place so much importance on cohesion across various mediums.
If the homemade pumpkin bread in our kitchen doesn’t speak for itself, Pam’s joy and excitement over her new marketing materials was quite the heart-warming way to kick off this new year.
summary of services
- Content Writing and Editing
- Material Design
- Personal Bio
- Social Media Consulting
Marketing and Branding often get grouped together, but how they differentiate is important to understand and distinguish.
In short, marketing addresses how and branding addresses why. Marketing confirms the need and branding determines the reach. Marketing deals with the audience and branding deals with the design.
One without the other leaves a lot of room for error and very little room for success. Read more to see why!
Color is everywhere. The colors we interact with have various effects on how we feel, perceive, and act. Thus, color is powerful.
How color is used in branding is instrumental in efficacy and reach. It can provoke, instill, suggest, promote, etc.
Color is (nearly) everything.
Read more to learn how color can impact your branding!
We know branding is important because everyone tells us it is. It’s tirelessly discussed in executive meetings across industries. It’s proven through ROI’s. It’s evident in sales. It’s expressed through word of mouth, moving from ear to ear. Do you know why, though?
Our “craft”, our ideas and creations carry weight, not only because it’s our own unique interpretation of it, but because no two people in the world are exactly alike. It’s time to put away the comparison, the perfectionism and self-doubt and feel confident in our craft just because it’s our version of it.