Much to our surprise, we started 2018 off knee-deep in hair care products. Pam had come to us for material design and social media consultations as a market partner for Monat Global, but when she explained the convictions behind this company, we couldn’t help but catch a bit of her passion.
We were tasked with developing an informational booklet for her potential clients, as well as writing her personal bio and designing service cards for her to hand out.
Our Goal: To push Monat product sales in salons and to attract Nashville hairstylists as market partners.
Our Strategy: The Nashville stylist environment is all about the uniqueness within. Knowing we needed a trendy approach to the design of these materials, we chose to create from a more artistic perspective. We wanted images to evoke the power of the hair itself, reinforcing how the Monat products stand alone as a source of health and style for all hair types. We included a wide range of styled ages because salon clientele can vary so greatly. The color palette and type kit were inspired by the Monat Global brand, as we place so much importance on cohesion across various mediums.
If the homemade pumpkin bread in our kitchen doesn’t speak for itself, Pam’s joy and excitement over her new marketing materials was quite the heart-warming way to kick off this new year.
summary of services
- Content Writing and Editing
- Material Design
- Personal Bio
- Social Media Consulting
As creatives in this new digital world, we are often asking ourselves, “How do we rise above the noise?” We are uncovering the line between design and art and how to find our voice.
Times are changing! Over the last few months, we’ve all faced incredible challenges due to Covid-19. It’s been a journey into the unknown, as we have dealt with the virus itself, and all of the fallout that has affected our businesses, economy, and nearly every aspect...
We know that branding can seem overwhelming and letting go can be difficult but take a sigh of relief because we are experts! We’re giving you an in-depth look at our creative process and the journey the client will take throughout our time together.
Our “craft”, our ideas and creations carry weight, not only because it’s our own unique interpretation of it, but because no two people in the world are exactly alike. It’s time to put away the comparison, the perfectionism and self-doubt and feel confident in our craft just because it’s our version of it.