Red Griffin logo in black

New Life Radio

the story

Rebranding projects happen to be a house favorite around here. And with a client like New Life Radio, we fell in love with the station’s values- to enrich, encourage, and inspire.

the process

Lucky for us, New Life loved their values too! So much that they tasked us with a business rebrand that would portray those values, while effectively preparing the station to expand their reach.

Our Goal: To form a brand identity centered on enriching, encouraging, and inspiring, with the support of promotional materials that would catch attention and cause a reaction.

Our Strategy: Our team set out on designing a new logo and website that would read with a warm feel and a definitive purpose. We focused on reliability and approachability when designing the marketing materials, and we made sure their website had a strong position of empowerment throughout.

the result

With a new brand to celebrate and the materials they need to wow their audience, we were able to give this well-loved station the more relevant look they were going for to be a competitive station in the state of Tennessee.

summary of services

  • Advertising Administration

  • Business Card Design

  • Logo Design

  • Growth Plan

  • Promotional Material Design

  • Trade Show Display Design

  • Video Production
  • Website Design

The team at Red Griffin is so talented. They turn my scribble into a piece of artwork. They produce quality work and are always so patient and friendly. Sometimes I’m not even sure what I want and they help me figure it out!

Connie Cody

Station Manager, New Life Radio

Marketing vs. Branding

Marketing vs. Branding

Marketing and Branding often get grouped together, but how they differentiate is important to understand and distinguish. 
In short, marketing addresses how and branding addresses why. Marketing confirms the need and branding determines the reach. Marketing deals with the audience and branding deals with the design. 
One without the other leaves a lot of room for error and very little room for success. Read more to see why!

Branding in Color

Branding in Color

Color is everywhere. The colors we interact with have various effects on how we feel, perceive, and act. Thus, color is powerful.
How color is used in branding is instrumental in efficacy and reach. It can provoke, instill, suggest, promote, etc.
Color is (nearly) everything.
Read more to learn how color can impact your branding!

The Importance of Branding

The Importance of Branding

We know branding is important because everyone tells us it is. It’s tirelessly discussed in executive meetings across industries. It’s proven through ROI’s. It’s evident in sales. It’s expressed through word of mouth, moving from ear to ear. Do you know why, though?

Part Three: The Power of your Craft

Part Three: The Power of your Craft

Our “craft”, our ideas and creations carry weight, not only because it’s our own unique interpretation of it, but because no two people in the world are exactly alike. It’s time to put away the comparison, the perfectionism and self-doubt and feel confident in our craft just because it’s our version of it.

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