New Life Radio
the story
Rebranding projects happen to be a house favorite around here. And with a client like New Life Radio, we fell in love with the station’s values- to enrich, encourage, and inspire.
the process
Lucky for us, New Life loved their values too! So much that they tasked us with a business rebrand that would portray those values, while effectively preparing the station to expand their reach.
Our Goal: To form a brand identity centered on enriching, encouraging, and inspiring, with the support of promotional materials that would catch attention and cause a reaction.
Our Strategy: Our team set out on designing a new logo and website that would read with a warm feel and a definitive purpose. We focused on reliability and approachability when designing the marketing materials, and we made sure their website had a strong position of empowerment throughout.
the result
With a new brand to celebrate and the materials they need to wow their audience, we were able to give this well-loved station the more relevant look they were going for to be a competitive station in the state of Tennessee.
summary of services
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Advertising Administration
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Business Card Design
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Logo Design
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Growth Plan
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Promotional Material Design
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Trade Show Display Design
- Video Production
- Website Design
The team at Red Griffin is so talented. They turn my scribble into a piece of artwork. They produce quality work and are always so patient and friendly. Sometimes I’m not even sure what I want and they help me figure it out!
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