Red Griffin logo in black

New Life Radio

the story

Rebranding projects happen to be a house favorite around here. And with a client like New Life Radio, we fell in love with the station’s values- to enrich, encourage, and inspire.

the process

Lucky for us, New Life loved their values too! So much that they tasked us with a business rebrand that would portray those values, while effectively preparing the station to expand their reach.

Our Goal: To form a brand identity centered on enriching, encouraging, and inspiring, with the support of promotional materials that would catch attention and cause a reaction.

Our Strategy: Our team set out on designing a new logo and website that would read with a warm feel and a definitive purpose. We focused on reliability and approachability when designing the marketing materials, and we made sure their website had a strong position of empowerment throughout.

the result

With a new brand to celebrate and the materials they need to wow their audience, we were able to give this well-loved station the more relevant look they were going for to be a competitive station in the state of Tennessee.

summary of services

  • Advertising Administration

  • Business Card Design

  • Logo Design

  • Growth Plan

  • Promotional Material Design

  • Trade Show Display Design

  • Video Production
  • Website Design

The team at Red Griffin is so talented. They turn my scribble into a piece of artwork. They produce quality work and are always so patient and friendly. Sometimes I’m not even sure what I want and they help me figure it out!

Connie Cody

Station Manager, New Life Radio

How to Keep the Creative Flow – copy

How to Keep the Creative Flow – copy

Stuck in a rut? Creatively blocked? Out of coffee!? As part of a creative branding agency, the constant pressure to be innovative, unique, and impactful with our content can be draining. It’s tough to avoid the competition, and it’s even tougher to come up with a truly one-of-a-kind idea.

The Importance of Branding

The Importance of Branding

We know branding is important because everyone tells us it is. It’s tirelessly discussed in executive meetings across industries. It’s proven through ROI’s. It’s evident in sales. It’s expressed through word of mouth, moving from ear to ear. Do you know why, though?

Brand Reputation Repair and The Future

Brand Reputation Repair and The Future

Times are changing! Over the last few months, we’ve all faced incredible challenges due to Covid-19. It’s been a journey into the unknown, as we have dealt with the virus itself, and all of the fallout that has affected our businesses, economy, and nearly every aspect...

Shake it Up and Slow it Down

Shake it Up and Slow it Down

As a hyper-creative team, we’re always practicing our craft. Every day we’re trying to push the boundaries, consistently offer fresh ideas and perspectives and find ways to showcase a brand in a new light. This can lead to multiple “writer’s blocks” and shorter “ideas” lists. We’ve discovered where the root of our creative rut stems from and how to overcome it. We encourage you to shake up your routine, overcome this idea that it has to be perfect, and slow down your process.

sitting with coffee on books

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