Red Griffin logo in black

Quality Home Health

the story

If their accolades from the Tennessee Association of Home Care weren’t enough, Quality’s 30 years of experience providing healthcare to the state of Tennessee is. So credibility was clearly not something this company lacked. Marketing, on the other hand, was.

the process

Quality approached us with our favorite word: rebrand. We were asked to handle a full marketing workup for the company and to follow it with an integrated advertising plan and ongoing event handling.

Our Goal: To uphold the Quality reputation, boost their professional appearance, increase their employee numbers, and to advertise across the state to encourage more patient intake.

Our Strategy: With a tagline like Just Like Family, we were without a doubt going to create an identity that was approachable and comforting for potential patients to encounter. We carried that warmth into the marketing materials and made sure to maintain their corporate credibility while giving it that familiar touch of care. This meant simple language, friendly smiles, and lots of grandma-approved buzzwords for their website, billboard ads, social media content, and radio scripts.

the result

Because of the success this company has experienced since investing in their brand identity and advertising, Quality Home Health Care is now serving over sixteen counties throughout the state of Tennessee and Red Griffin stands proud as their go-to marketing team. Most recently, we handled their annual employee dinner with a cozy backyard banquet.

summary of services

  • Advertising Administration
  • Content Writing & Editing
  • Event Planning & Fulfillment
  • Graphic Design
  • Logo & Business Card Design

 

  • Photography
  • Promotional Material Design
  • Social Media Management
  • Trade Show Display Design
  • Website Design & Management

 

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The Importance of Branding

The Importance of Branding

We know branding is important because everyone tells us it is. It’s tirelessly discussed in executive meetings across industries. It’s proven through ROI’s. It’s evident in sales. It’s expressed through word of mouth, moving from ear to ear. Do you know why, though?

Brand Reputation Repair and The Future

Brand Reputation Repair and The Future

Times are changing! Over the last few months, we’ve all faced incredible challenges due to Covid-19. It’s been a journey into the unknown, as we have dealt with the virus itself, and all of the fallout that has affected our businesses, economy, and nearly every aspect...

Shake it Up and Slow it Down

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As a hyper-creative team, we’re always practicing our craft. Every day we’re trying to push the boundaries, consistently offer fresh ideas and perspectives and find ways to showcase a brand in a new light. This can lead to multiple “writer’s blocks” and shorter “ideas” lists. We’ve discovered where the root of our creative rut stems from and how to overcome it. We encourage you to shake up your routine, overcome this idea that it has to be perfect, and slow down your process.

sitting with coffee on books

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