Quality Home Health
If their accolades from the Tennessee Association of Home Care weren’t enough, Quality’s 30 years of experience providing healthcare to the state of Tennessee is. So credibility was clearly not something this company lacked. Marketing, on the other hand, was.
the process
Quality approached us with our favorite word: rebrand. We were asked to handle a full marketing workup for the company and to follow it with an integrated advertising plan and ongoing event handling.
Our Goal: To uphold the Quality reputation, boost their professional appearance, increase their employee numbers, and to advertise across the state to encourage more patient intake.
Our Strategy: With a tagline like Just Like Family, we were without a doubt going to create an identity that was approachable and comforting for potential patients to encounter. We carried that warmth into the marketing materials and made sure to maintain their corporate credibility while giving it that familiar touch of care. This meant simple language, friendly smiles, and lots of grandma-approved buzzwords for their website, billboard ads, social media content, and radio scripts.
the result
Because of the success this company has experienced since investing in their brand identity and advertising, Quality Home Health Care is now serving over sixteen counties throughout the state of Tennessee and Red Griffin stands proud as their go-to marketing team. Most recently, we handled their annual employee dinner with a cozy backyard banquet.
summary of services
- Advertising Administration
- Content Writing & Editing
- Event Planning & Fulfillment
- Graphic Design
- Logo & Business Card Design
- Photography
- Promotional Material Design
- Social Media Management
- Trade Show Display Design
- Website Design & Management
The Beautiful & The Useful
As creatives in this new digital world, we are often asking ourselves, “How do we rise above the noise?” We are uncovering the line between design and art and how to find our voice.
Brand Reputation Repair and The Future
Times are changing! Over the last few months, we’ve all faced incredible challenges due to Covid-19. It’s been a journey into the unknown, as we have dealt with the virus itself, and all of the fallout that has affected our businesses, economy, and nearly every aspect...
How We Work: The Branding Process
We know that branding can seem overwhelming and letting go can be difficult but take a sigh of relief because we are experts! We’re giving you an in-depth look at our creative process and the journey the client will take throughout our time together.
Part Three: The Power of your Craft
Our “craft”, our ideas and creations carry weight, not only because it’s our own unique interpretation of it, but because no two people in the world are exactly alike. It’s time to put away the comparison, the perfectionism and self-doubt and feel confident in our craft just because it’s our version of it.
NEWSLETTER
