Red Griffin logo in black

Vincent Peach

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the story

Vincent Peach came to us to create a commercial that showcases their new location in the Green Hills neighborhood of Nashville. 

the process

Our Goal: To attract new customers into the store while building brand awareness and recognition.

Our Strategy: When thinking about what sets Vincent Peach apart, we realized that it’s not just about the quality of the jewelry or the custom designs, but about the luxurious experience you have while shopping in the store. From champagne toasts to individualized attention from the creator himself, stopping in Vincent Peach is a real treat that will make you leave feeling more confident, special and glamorous.

We wanted to be sure to evoke these feelings in the commercial all while showing the diverse customer segment, highlighting the jewelry and staying on brand. So we decided to shoot different scenes with mini story lines. For example, we had a pre-engaged couple looking at the bridal collection, a professional woman shopping for herself, and an older, married couple creating a custom piece together. We were intentional about showcasing the VIP and exclusive feel of the brand while remaining inviting for everyone. 

the result

We are all so happy with the outcome of the video and are thrilled to continue working with Vincent Peach on their advertising and social media efforts. We are currently managing their Instagram, Facebook and Pinterest accounts, as well as creating and coordinating custom advertising campaigns for various mediums.

Vincent Peach Instagram | Vincent Peach Website

summary of services

  • Art Direction
  • Advertising Administration
  • Content Creation
  • Database & Website Maintenance
  • Email Newsletters
  • Graphic Design
  • Growth Efforts
  • Photography
  • Promotional Partnerships
  • Social Media Management
  • Videography
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summary of services

Advertising Administration

Advertising Campaign Creation

Content Creation

Graphic Design

 
Holiday Branding

Holiday Branding

Holiday Branding takes form in festive events, opportunistic partnerships, creative campaigns, and more.
Strategy and curation band together to reach people in a real and relevant way. It appeals to the current moment of celebration.
It’s fun.
It’s festive.
It’s a win-win.

The Art of Content Creation

The Art of Content Creation

Creating content requires attention to detail, an eye for aesthetics, storytelling, and cohesiveness.
Content Creation is an art form.
It goes beyond technical skill, like photography and videography, and dabbles into the WHY of your business. It assesses what your audience needs and wants from you and depicts the most digestible format that information will be displayed.
It reaches people.

Marketing vs. Branding

Marketing vs. Branding

Marketing and Branding often get grouped together, but how they differentiate is important to understand and distinguish. 
In short, marketing addresses how and branding addresses why. Marketing confirms the need and branding determines the reach. Marketing deals with the audience and branding deals with the design. 
One without the other leaves a lot of room for error and very little room for success. Read more to see why!

Part Three: The Power of your Craft

Part Three: The Power of your Craft

Our “craft”, our ideas and creations carry weight, not only because it’s our own unique interpretation of it, but because no two people in the world are exactly alike. It’s time to put away the comparison, the perfectionism and self-doubt and feel confident in our craft just because it’s our version of it.

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4407 Charlotte Ave.
Nashville, TN 37209

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