Vincent Peach came to us to create a commercial that showcases their new location in the Green Hills neighborhood of Nashville.
Our Goal: To attract new customers into the store while building brand awareness and recognition.
Our Strategy: When thinking about what sets Vincent Peach apart, we realized that it’s not just about the quality of the jewelry or the custom designs, but about the luxurious experience you have while shopping in the store. From champagne toasts to individualized attention from the creator himself, stopping in Vincent Peach is a real treat that will make you leave feeling more confident, special and glamorous.
We wanted to be sure to evoke these feelings in the commercial all while showing the diverse customer segment, highlighting the jewelry and staying on brand. So we decided to shoot different scenes with mini story lines. For example, we had a pre-engaged couple looking at the bridal collection, a professional woman shopping for herself, and an older, married couple creating a custom piece together. We were intentional about showcasing the VIP and exclusive feel of the brand while remaining inviting for everyone.
We are all so happy with the outcome of the video and are thrilled to continue working with Vincent Peach on their advertising and social media efforts. We are currently managing their Instagram, Facebook and Pinterest accounts, as well as creating and coordinating custom advertising campaigns for various mediums.
Vincent Peach Instagram | Vincent Peach Website
summary of services
- Art Direction
- Advertising Administration
- Content Creation
- Database & Website Maintenance
- Email Newsletters
- Graphic Design
- Growth Efforts
- Promotional Partnerships
- Social Media Management
summary of services
Advertising Campaign Creation
The Value of Brand Loyalty
The key to brand loyalty is value.
Establishing value, increasing value, sustaining value, retaining value, advertising value, communicating value… and so on. You get it.
The value your product and/or service provides is why the customer continues to come to you. Knowing the ‘why’ helps craft your evolving ‘how’ and the loyalty grows from there.
Brand loyalty requires value to exist, visuals to be recognizable and cohesive, and consistency to carry them all the way home.
Design Study – Our Take On Branding an Interior Design Firm
We set out to create a mockup for an Interior Design concept called “Studio 27.” The name emulates innovation, sparking a sense of design experimentation and discovery. As seen in the mood board, the firm is eccentric when it comes to design. Unique colors, shapes and patterns are some of the main focal points of the rooms created. This plays into the overall brand as Studio27 remains selective over the projects and clients they choose to work with. When you see the room, you will know it was the work of Studio27.
Movie Set Aesthetics We’re Enamored With
When we think of storytelling we think of the obvious: words. Words that are shared to recall an event with a friend, words that are written into a journal for one’s future self, words that are typed in courier, size 12, single spaced on the script of a film. The power of storytelling is found in its ability to evoke emotion and move an audience. Film is known best for this power of storytelling.
RG Playlist: Retro Daze
Nothing inspires us more than taking a trip back into time. Here’s to throwing on some bell bottoms, plaid blazers, and headphones blasting some Whitney Houston and Queen.
4407 Charlotte Ave.
Nashville, TN 37209