The RG Team met Wyatt Easterling, a multi-platinum producer and singer-songwriter, while on-set of another client’s photoshoot. He was impressed by our hard work and passion and was immediately intrigued by our social media branding service. He wanted us to help him create a cohesive brand for his digital presence as an indie-folk artist. He knew his social media presence was important, but just didn’t know how to get started.
Our Goal: To show Wyatt’s current and potential followers that he is a professional producer, talented songwriter, and honest storyteller as a performer.
Our Strategy: Since Instagram is the new “website homepage,” we chose to focus on solely on that platform to build his cohesive aesthetic. We created a more refined color palette inspired by his current website and designed a mood board around research on the folk genre and our vision of what Wyatt’s brand could look like.
After developing the brand characteristics (types of imagery, color scheme, voice, feelings) based around his music and genre, we decided on moody visual, darker color tones, expansive landscapes, and real emotions to portray through his Instagram.
We knew we needed to develop engaging original content so his following could really understand the talent and impact of his music, which meant we got to do one of our favorite things – plan a photoshoot! We spent multiple days scouting all types of locations south of the city and got to spend an entire day tromping around through fields and abandoned houses with Wyatt. We even accidentally stumbled across his next social media campaign (stay tuned) when he started writing a song as we were photographing him.
We are thrilled to continue working with Wyatt to grow his digital presence, engage with his fans through unique and original content, and administrate his advertising campaigns to bring his wonderful song ideas to life.
summary of services
- Advertising Administration
- Album Artwork
- Content Writing & Editing
- Graphic Design
- Print Materials
- Social Media Management
- Video Production
- Website Design & Development
Stuck in a rut? Creatively blocked? Out of coffee!? As part of a creative branding agency, the constant pressure to be innovative, unique, and impactful with our content can be draining. It’s tough to avoid the competition, and it’s even tougher to come up with a truly one-of-a-kind idea.
We know branding is important because everyone tells us it is. It’s tirelessly discussed in executive meetings across industries. It’s proven through ROI’s. It’s evident in sales. It’s expressed through word of mouth, moving from ear to ear. Do you know why, though?
Times are changing! Over the last few months, we’ve all faced incredible challenges due to Covid-19. It’s been a journey into the unknown, as we have dealt with the virus itself, and all of the fallout that has affected our businesses, economy, and nearly every aspect...
As a hyper-creative team, we’re always practicing our craft. Every day we’re trying to push the boundaries, consistently offer fresh ideas and perspectives and find ways to showcase a brand in a new light. This can lead to multiple “writer’s blocks” and shorter “ideas” lists. We’ve discovered where the root of our creative rut stems from and how to overcome it. We encourage you to shake up your routine, overcome this idea that it has to be perfect, and slow down your process.