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Wyatt Easterling

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the story

The RG Team met Wyatt Easterling, a multi-platinum producer and singer-songwriter, while on-set of another client’s photoshoot. He was impressed by our hard work and passion and was immediately intrigued by our social media branding service. He wanted us to help him create a cohesive brand for his digital presence as an indie-folk artist. He knew his social media presence was important, but just didn’t know how to get started.

Notecards and a present
the process

Our Goal: To show Wyatt’s current and potential followers that he is a professional producer, talented songwriter, and honest storyteller as a performer.

Our Strategy: Since Instagram is the new “website homepage,” we chose to focus on solely on that platform to build his cohesive aesthetic. We created a more refined color palette inspired by his current website and designed a mood board around research on the folk genre and our vision of what Wyatt’s brand could look like.

After developing the brand characteristics (types of imagery, color scheme, voice, feelings) based around his music and genre, we decided on moody visual, darker color tones, expansive landscapes, and real emotions to portray through his Instagram.

We knew we needed to develop engaging original content so his following could really understand the talent and impact of his music, which meant we got to do one of our favorite things – plan a photoshoot! We spent multiple days scouting all types of locations south of the city and got to spend an entire day tromping around through fields and abandoned houses with Wyatt. We even accidentally stumbled across his next social media campaign (stay tuned) when he started writing a song as we were photographing him.

Christmas wreath on a table

the result

We are thrilled to continue working with Wyatt to grow his digital presence, engage with his fans through unique and original content, and administrate his advertising campaigns to bring his wonderful song ideas to life.

Wyatt’s Instagram | Wyatt’s Website

summary of services

  • Advertising Administration
  • Album Artwork
  • Content Writing & Editing
  • Graphic Design
  • Photoshoot
  • Print Materials
  • Social Media Management
  • Video Production
  • Website Design & Development
  • SEO

Notecards on a table
 
 
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The key to brand loyalty is value.

Establishing value, increasing value, sustaining value, retaining value, advertising value, communicating value… and so on. You get it.

The value your product and/or service provides is why the customer continues to come to you. Knowing the ‘why’ helps craft your evolving ‘how’ and the loyalty grows from there.

Brand loyalty requires value to exist, visuals to be recognizable and cohesive, and consistency to carry them all the way home.

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We set out to create a mockup for an Interior Design concept called “Studio 27.” The name emulates innovation, sparking a sense of design experimentation and discovery. As seen in the mood board, the firm is eccentric when it comes to design. Unique colors, shapes and patterns are some of the main focal points of the rooms created. This plays into the overall brand as Studio27 remains selective over the projects and clients they choose to work with. When you see the room, you will know it was the work of Studio27.

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When we think of storytelling we think of the obvious: words. Words that are shared to recall an event with a friend, words that are written into a journal for one’s future self, words that are typed in courier, size 12, single spaced on the script of a film. The power of storytelling is found in its ability to evoke emotion and move an audience. Film is known best for this power of storytelling.

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