Shake it Up
& Slow it Down
Creative Designer, Closet Rebel, Resident Fashionista
As a hyper-creative team, we’re always practicing our craft. We’re creating mood boards, designing album covers, coordinating photo shoots, strategic planning, brainstorming, and the list goes on.
Every day we’re trying to push the boundaries, consistently offer fresh perspectives and find ways to showcase a brand in a new light. This can lead to multiple “writer’s blocks” and shorter “ideas” lists.
“Studies show that people who feel in control of their time are more relaxed, creative and productive.”
“In Praise of Slowness”, Kinfolk Magazine Issue 15
That’s why we’re always looking for new ways to get inspired, motivated and creatively refreshed.
Over time, we’ve noticed common themes when we feel depleted or stuck in a rut. It is often the case that we just need to get over this idea that it needs to be “perfect”, get out of our routine, and simply slow down. It’s easy to get caught up in repetitive tasks, in the same space, trying to come up with mind-blowing ideas on a deadline.
We live in a go-go-go society where busy is considered better. While we value a hard-working and go-getter attitude, we find that the quality of our work suffers when we are in a hurry.
Ask yourself, “Does my best work come when I’m rushed … when I’m scrambling to finish ten things at once?”
While we understand that time is a luxury, it will be more beneficial to you, your team and your clients if you do a really great job the first time around instead of spending extra time revising or being creatively blocked for hours.
In the article “In Praise of Slowness” in Kinfolk Magazine’s 15th issue, Carl Honoré writes, “Slower methods of communication—walking across the office and actually talking to someone face-to-face, for instance—can save time and money, and build esprit de corps, in the long run. “
Creating constantly can be exhausting for the spirit, but when you take your time on a project, you’ll find you have more energy to make high quality, unique pieces and more vigor to tackle your next endeavor.
So take longer sips of that coffee and maybe break out a pen and paper or go outside and take some polaroids for your mood board. Put away the phone and pick up a book, take extra time finding the perfect retro playlist, or spend five more minutes choosing an outfit that will help you rock the day.
Just making small changes to shake up your routine or slow down your process will be more rewarding at the end of the day.
Take an inside look at Red Griffin in 1984 …
More Tips, Tricks, and Inspiration …
The key to brand loyalty is value.
Establishing value, increasing value, sustaining value, retaining value, advertising value, communicating value… and so on. You get it.
The value your product and/or service provides is why the customer continues to come to you. Knowing the ‘why’ helps craft your evolving ‘how’ and the loyalty grows from there.
Brand loyalty requires value to exist, visuals to be recognizable and cohesive, and consistency to carry them all the way home.
With the brisk winter weather upon us, we went in search of the coziest places in Nashville to read a book or enjoy good company while escaping the cold. On our hunt, we discovered that the term “cozy” means more than just dim lighting and velvet couches – though we love that too! Here’s a list of all the cozy places you will find us this season.
We set out to create a mockup for an Interior Design concept called “Studio 27.” The name emulates innovation, sparking a sense of design experimentation and discovery. As seen in the mood board, the firm is eccentric when it comes to design. Unique colors, shapes and patterns are some of the main focal points of the rooms created. This plays into the overall brand as Studio27 remains selective over the projects and clients they choose to work with. When you see the room, you will know it was the work of Studio27.
Download the Guide