Social Media Strategy Guide
Kate Neal
Project Manager
Download our free Social Media Strategy Guide below!
Creating a social media strategy for a new venture often seems overwhelming and you may not be sure where to start. Your first inclination might be to start posting random photos without a plan or trying to follow a lot of different accounts. We’ve been there and have quickly realized that there is no point in running a social media account without having a strategy.
After managing many different accounts for various clients, we’ve created a formula that makes it easy to discover the types of content to post to reach your target audience and accomplish your goals.
Before you even think about photos and colors, go through our Branding Questionnaire to discover what will best reflect your goals, mission and audience’s preferences.
Once you figure out the content categories and aesthetic, you can easily plug-in the specific photos or videos you’ll post onto a content calendar (also included with the free download).
Planning ahead of time will help you create the high-quality content you need, edit it, write a caption and schedule it on a platform like Planoly. When you’re rushing to post every day without a plan, you’re most likely not going to get the results you want to see.
Strategizing and planning ahead can lead to more followers and conversions by giving value through effective content on a consistent basis. Your audience will follow you when they feel the content relates to them and the aesthetic appeals to their preferences. They will purchase from you when you establish trust and a personal connection through credible and reliable posts.
It’s also helpful to have every post direct back to another social media account or to your website through the link in your bio to keep followers engaged with your content for as long as possible. The longer a visitor is on your digital platform, the more likely they are to convert into a paying customer.
Let’s get to strategizing! Download our free guide and content calendar below.
Download the Guide
The Value of Brand Loyalty
The key to brand loyalty is value.
Establishing value, increasing value, sustaining value, retaining value, advertising value, communicating value… and so on. You get it.
The value your product and/or service provides is why the customer continues to come to you. Knowing the ‘why’ helps craft your evolving ‘how’ and the loyalty grows from there.
Brand loyalty requires value to exist, visuals to be recognizable and cohesive, and consistency to carry them all the way home.
How We Work: The Branding Process
We know that branding can seem overwhelming and letting go can be difficult but take a sigh of relief because we are experts! We’re giving you an in-depth look at our creative process and the journey the client will take throughout our time together.
Design Study – Our Take On Branding an Interior Design Firm
We set out to create a mockup for an Interior Design concept called “Studio 27.” The name emulates innovation, sparking a sense of design experimentation and discovery. As seen in the mood board, the firm is eccentric when it comes to design. Unique colors, shapes and patterns are some of the main focal points of the rooms created. This plays into the overall brand as Studio27 remains selective over the projects and clients they choose to work with. When you see the room, you will know it was the work of Studio27.
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