What We Think
The Value of Brand Loyalty
The key to brand loyalty is value.
Establishing value, increasing value, sustaining value, retaining value, advertising value, communicating value… and so on. You get it.
The value your product and/or service provides is why the customer continues to come to you. Knowing the ‘why’ helps craft your evolving ‘how’ and the loyalty grows from there.
Brand loyalty requires value to exist, visuals to be recognizable and cohesive, and consistency to carry them all the way home.
Design Study – Our Take On Branding an Interior Design Firm
We set out to create a mockup for an Interior Design concept called “Studio 27.” The name emulates innovation, sparking a sense of design experimentation and discovery. As seen in the mood board, the firm is eccentric when it comes to design. Unique colors, shapes and patterns are some of the main focal points of the rooms created. This plays into the overall brand as Studio27 remains selective over the projects and clients they choose to work with. When you see the room, you will know it was the work of Studio27.
Movie Set Aesthetics We’re Enamored With
When we think of storytelling we think of the obvious: words. Words that are shared to recall an event with a friend, words that are written into a journal for one’s future self, words that are typed in courier, size 12, single spaced on the script of a film. The power of storytelling is found in its ability to evoke emotion and move an audience. Film is known best for this power of storytelling.
Brand Communication in Conflict
When a brand faces adversity in the public eye, there are a few key ways to act.
Instead of reacting in the heat of the moment and digging the hole deeper, it’s imperative to be intentional, thoughtful and maintain integrity in your response.
Band-aids don’t work on brands.
Communicate with your audience or you’ll lose their trust.
Prepared action > Reaction
Holiday Branding
Holiday Branding takes form in festive events, opportunistic partnerships, creative campaigns, and more.
Strategy and curation band together to reach people in a real and relevant way. It appeals to the current moment of celebration.
It’s fun.
It’s festive.
It’s a win-win.
The Art of Content Creation
Creating content requires attention to detail, an eye for aesthetics, storytelling, and cohesiveness.
Content Creation is an art form.
It goes beyond technical skill, like photography and videography, and dabbles into the WHY of your business. It assesses what your audience needs and wants from you and depicts the most digestible format that information will be displayed.
It reaches people.
Marketing vs. Branding
Marketing and Branding often get grouped together, but how they differentiate is important to understand and distinguish.
In short, marketing addresses how and branding addresses why. Marketing confirms the need and branding determines the reach. Marketing deals with the audience and branding deals with the design.
One without the other leaves a lot of room for error and very little room for success. Read more to see why!
Branding in Color
Color is everywhere. The colors we interact with have various effects on how we feel, perceive, and act. Thus, color is powerful.
How color is used in branding is instrumental in efficacy and reach. It can provoke, instill, suggest, promote, etc.
Color is (nearly) everything.
Read more to learn how color can impact your branding!
The Importance of Branding
We know branding is important because everyone tells us it is. It’s tirelessly discussed in executive meetings across industries. It’s proven through ROI’s. It’s evident in sales. It’s expressed through word of mouth, moving from ear to ear. Do you know why, though?
The Value of Brand Loyalty
The key to brand loyalty is value.
Establishing value, increasing value, sustaining value, retaining value, advertising value, communicating value… and so on. You get it.
The value your product and/or service provides is why the customer continues to come to you. Knowing the ‘why’ helps craft your evolving ‘how’ and the loyalty grows from there.
Brand loyalty requires value to exist, visuals to be recognizable and cohesive, and consistency to carry them all the way home.
Design Study – Our Take On Branding an Interior Design Firm
We set out to create a mockup for an Interior Design concept called “Studio 27.” The name emulates innovation, sparking a sense of design experimentation and discovery. As seen in the mood board, the firm is eccentric when it comes to design. Unique colors, shapes and patterns are some of the main focal points of the rooms created. This plays into the overall brand as Studio27 remains selective over the projects and clients they choose to work with. When you see the room, you will know it was the work of Studio27.
Movie Set Aesthetics We’re Enamored With
When we think of storytelling we think of the obvious: words. Words that are shared to recall an event with a friend, words that are written into a journal for one’s future self, words that are typed in courier, size 12, single spaced on the script of a film. The power of storytelling is found in its ability to evoke emotion and move an audience. Film is known best for this power of storytelling.
RG Playlist: Retro Daze
Nothing inspires us more than taking a trip back into time. Here’s to throwing on some bell bottoms, plaid blazers, and headphones blasting some Whitney Houston and Queen.
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4407 Charlotte Ave.
Nashville, TN 37209
