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What We Think

Marketing vs. Branding

Marketing vs. Branding

Marketing and Branding often get grouped together, but how they differentiate is important to understand and distinguish. 
In short, marketing addresses how and branding addresses why. Marketing confirms the need and branding determines the reach. Marketing deals with the audience and branding deals with the design. 
One without the other leaves a lot of room for error and very little room for success. Read more to see why!

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Branding in Color

Branding in Color

Color is everywhere. The colors we interact with have various effects on how we feel, perceive, and act. Thus, color is powerful.
How color is used in branding is instrumental in efficacy and reach. It can provoke, instill, suggest, promote, etc.
Color is (nearly) everything.
Read more to learn how color can impact your branding!

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Brand Reputation Repair and The Future

Brand Reputation Repair and The Future

Times are changing! Over the last few months, we’ve all faced incredible challenges due to Covid-19. It’s been a journey into the unknown, as we have dealt with the virus itself, and all of the fallout that has affected our businesses, economy, and nearly every aspect...

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Branding Questionnaire

Branding Questionnaire

It is of utmost importance to us that your colors, mood, and voice align with your product or service’s overall message and mission. We want your brand identity to not only reflect your personal taste but the preferences of your target audience so that we can more effectively reach them and get their attention. That is why we’ve created an in-depth branding questionnaire.

read more
Marketing vs. Branding

Marketing vs. Branding

Marketing and Branding often get grouped together, but how they differentiate is important to understand and distinguish. 
In short, marketing addresses how and branding addresses why. Marketing confirms the need and branding determines the reach. Marketing deals with the audience and branding deals with the design. 
One without the other leaves a lot of room for error and very little room for success. Read more to see why!

Branding in Color

Branding in Color

Color is everywhere. The colors we interact with have various effects on how we feel, perceive, and act. Thus, color is powerful.
How color is used in branding is instrumental in efficacy and reach. It can provoke, instill, suggest, promote, etc.
Color is (nearly) everything.
Read more to learn how color can impact your branding!

The Importance of Branding

The Importance of Branding

We know branding is important because everyone tells us it is. It’s tirelessly discussed in executive meetings across industries. It’s proven through ROI’s. It’s evident in sales. It’s expressed through word of mouth, moving from ear to ear. Do you know why, though?

Part Three: The Power of your Craft

Part Three: The Power of your Craft

Our “craft”, our ideas and creations carry weight, not only because it’s our own unique interpretation of it, but because no two people in the world are exactly alike. It’s time to put away the comparison, the perfectionism and self-doubt and feel confident in our craft just because it’s our version of it.

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