Branding Questionnaire
Kate Neal
Project Manager
It is of utmost importance to us that your brand colors, mood, and voice align with your overall message and mission. We want your brand identity to not only reflect your personal taste but the preferences of your target market so that we can effectively reach them and gain their attention.
That is why we’ve created a detailed branding questionnaire to guide us through getting to know you, your product or service, your ideal client and your goals on a deeper level.
We then thoroughly research your market including your target audience and their preferences and behaviors, the competitive landscape, the marketing mix, challenges, and more.
Once we have a strong understanding of your business, we begin sketching, brainstorming, curating inspiration, and forming ideas into a brand identity. We experiment with multiple ideas, constantly refining until we find the best solution because at the end of the day, it is our mission to solve a problem. The problem many business owners or professionals have – reaching your target audience. And our solution is simple – combine strong visual identities with strategic marketing strategies to not only attract your dream client, but convert them into loyal fans and returning customers.
Download the Guide
Brand Communication in Conflict
When a brand faces adversity in the public eye, there are a few key ways to act.
Instead of reacting in the heat of the moment and digging the hole deeper, it’s imperative to be intentional, thoughtful and maintain integrity in your response.
Band-aids don’t work on brands.
Communicate with your audience or you’ll lose their trust.
Prepared action > Reaction
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RG Playlist: Retro Daze
Nothing inspires us more than taking a trip back into time. Here’s to throwing on some bell bottoms, plaid blazers, and headphones blasting some Whitney Houston and Queen.
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4407 Charlotte Ave.
Nashville, TN 37209
