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Movie Set Aesthetics We’re Enamored With
When we think of storytelling we think of the obvious: words. Words that are shared to recall an event with a friend, words that are written into a journal for one’s future self, words that are typed in courier, size 12, single spaced on the script of a film. The power of storytelling is found in its ability to evoke emotion and move an audience. Film is known best for this power of storytelling.
Movie Set Aesthetics We’re Enamored With
When we think of storytelling we think of the obvious: words. Words that are shared to recall an event with a friend, words that are written into a journal for one’s future self, words that are typed in courier, size 12, single spaced on the script of a film. The power of storytelling is found in its ability to evoke emotion and move an audience. Film is known best for this power of storytelling.
Brand Communication in Conflict
When a brand faces adversity in the public eye, there are a few key ways to act.
Instead of reacting in the heat of the moment and digging the hole deeper, it’s imperative to be intentional, thoughtful and maintain integrity in your response.
Band-aids don’t work on brands.
Communicate with your audience or you’ll lose their trust.
Prepared action > Reaction
Holiday Branding
Holiday Branding takes form in festive events, opportunistic partnerships, creative campaigns, and more.
Strategy and curation band together to reach people in a real and relevant way. It appeals to the current moment of celebration.
It’s fun.
It’s festive.
It’s a win-win.
Part Three: The Power of your Craft
Our “craft”, our ideas and creations carry weight, not only because it’s our own unique interpretation of it, but because no two people in the world are exactly alike. It’s time to put away the comparison, the perfectionism and self-doubt and feel confident in our craft just because it’s our version of it.
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