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What We Think

Brand Reputation Repair and The Future

Brand Reputation Repair and The Future

Times are changing! Over the last few months, we’ve all faced incredible challenges due to Covid-19. It’s been a journey into the unknown, as we have dealt with the virus itself, and all of the fallout that has affected our businesses, economy, and nearly every aspect...

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Branding Questionnaire

Branding Questionnaire

It is of utmost importance to us that your colors, mood, and voice align with your product or service’s overall message and mission. We want your brand identity to not only reflect your personal taste but the preferences of your target audience so that we can more effectively reach them and get their attention. That is why we’ve created an in-depth branding questionnaire.

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Shake it Up and Slow it Down

Shake it Up and Slow it Down

As a hyper-creative team, we’re always practicing our craft. Every day we’re trying to push the boundaries, consistently offer fresh ideas and perspectives and find ways to showcase a brand in a new light. This can lead to multiple “writer’s blocks” and shorter “ideas” lists. We’ve discovered where the root of our creative rut stems from and how to overcome it. We encourage you to shake up your routine, overcome this idea that it has to be perfect, and slow down your process.

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Part Three: The Power of your Craft

Part Three: The Power of your Craft

Our “craft”, our ideas and creations carry weight, not only because it’s our own unique interpretation of it, but because no two people in the world are exactly alike. It’s time to put away the comparison, the perfectionism and self-doubt and feel confident in our craft just because it’s our version of it.

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Design Study – Our Take On Branding an Interior Design Firm

Design Study – Our Take On Branding an Interior Design Firm

We set out to create a mockup for an Interior Design concept called “Studio 27.” The name emulates innovation, sparking a sense of design experimentation and discovery. As seen in the mood board, the firm is eccentric when it comes to design. Unique colors, shapes and patterns are some of the main focal points of the rooms created. This plays into the overall brand as Studio27 remains selective over the projects and clients they choose to work with. When you see the room, you will know it was the work of Studio27.

Movie Set Aesthetics We’re Enamored With

Movie Set Aesthetics We’re Enamored With

When we think of storytelling we think of the obvious: words. Words that are shared to recall an event with a friend, words that are written into a journal for one’s future self, words that are typed in courier, size 12, single spaced on the script of a film. The power of storytelling is found in its ability to evoke emotion and move an audience. Film is known best for this power of storytelling.

Brand Communication in Conflict

Brand Communication in Conflict

When a brand faces adversity in the public eye, there are a few key ways to act.
Instead of reacting in the heat of the moment and digging the hole deeper, it’s imperative to be intentional, thoughtful and maintain integrity in your response.
Band-aids don’t work on brands.
Communicate with your audience or you’ll lose their trust.
Prepared action > Reaction

RG Playlist: Retro Daze

RG Playlist: Retro Daze

Nothing inspires us more than taking a trip back into time. Here’s to throwing on some bell bottoms, plaid blazers, and headphones blasting some Whitney Houston and Queen.

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Nashville, TN 37209

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